What is your data actually costing you — and what could that capital do instead?
Built to do two jobs on one page: for the Head of Data, this is the internal leverage to finally get the number taken seriously. For the CFO or CEO, it's the figure you need before approving anything else.
A fixed-scope diagnostic that maps the hidden spend and workaround cost — across infrastructure, team hours, and the business units quietly compensating for it — into a real valuation baseline and a board-ready business case. Not a cost to cut: capital currently trapped in the portfolio that could be funding your next AI bet instead. We don't just hand you the number — we walk your team through how it's built, so the method is yours going forward, not something you rebook us for.
Scope flexes to the organization — a fast executive read or a deeper full-portfolio pass — one service, one name, one way in.
Define the Friction
Step 1 of 2Who in your organisation keeps getting pulled into data cleanup, report-fixing, or "just quickly checking the numbers"? Add them below. You'll probably be surprised how quickly it adds up.
Pick the seniority level most affected
How many at this level deal with data friction?
Monthly hours on cleanup, validation, or workarounds
Used for financial impact. A rough average is fine.
Pick the seniority level most affected
How many at this level deal with data friction?
Monthly hours on cleanup, validation, or workarounds
Used for financial impact. A rough average is fine.
Your Results
Step 2 of 2Your Annual Friction Tax
€118kDollar Debt Impact per year
Weighted hours lost per year
People's worth of time trapped in friction
Raw unweighted hours per month
Here's where it gets expensive. Your managers and directors are stuck doing data plumbing instead of actually leading. That roadmap? It's gathering dust.
42% of your weighted friction sits with senior leaders (Director and above). That's your most expensive capacity doing the lowest-value work.
"This isn't a number on a page. Behind every hour here, there's a product feature that didn't ship, a market signal that got missed, or a team lead who went home wrecked from work that wasn't even their job."
Run it now and see one piece of your own number. The Audit gives you the full picture — this, plus what your products actually cost to keep alive, plus where your team's time really goes.
Once the number exists, the next question is who keeps it honest. Data Investment Governance →