The Archive

Field notes on data, decisions, and the cost of friction.

Sorted by who pays the bill. CFO essays first (cost, capital allocation, portfolio economics), then CEO essays (strategy, decision architecture), then Ops essays (running the data portfolio). Republished on-domain where you see the Read the essay link; the rest live on Cooking Data.

For CFOMay 2026·6 min readOn-domain

What Does Your Data Team Actually Cost? The Calculation Most CEOs Miss

Most CEOs underestimate data team cost by 25-40%. Learn how to calculate the real number, including the hidden hours your business teams spend on workarounds.

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For CFOMar 2026·9 min readOn-domain

What Is FTE Debt? The Hidden Cost Eating Your Data Portfolio

Most CEOs measure data costs, tools, salaries, infrastructure. They miss the largest line item: capacity lost to friction. Here's how to find it, name it, and price it.

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For CFOFeb 2026·11 min readOn-domain

FTE Debt: The Cost Your CFO Doesn't See Yet

Every data team pays an invisible tax, the recurring cost of misaligned tools, duplicated dashboards, and unanswered questions. The number is bigger than you think.

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For CFOJan 2026·7 min readRepublishing soon

Build vs. Run: The Data Budget Trap Killing Your ROI

Most data budgets are 80% Run and 20% Build, and the Run side is where the friction hides. Here's how to flip the ratio.

Read on Cooking Data
For CFOJan 2026·9 min readRepublishing soon

PCU-V: Pricing a Single Unit of Verified Decision-Producing Data Work

If you can't price a single decision your data delivers, you can't manage the portfolio. PCU-V gives you the unit economics CFOs can audit.

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For CFONov 2025·9 min readRepublishing soon

Cloud Cost Optimization Is a Decision Problem, Not an Engineering One

You don't have a Snowflake problem, you have a question-quality problem. The cheapest query is the one you don't need to run.

Read on Cooking Data
For CFOOct 2025·8 min readRepublishing soon

From Cost Center to Asset Portfolio: The CFO Conversation

How to reframe data investment in language a CFO can actually defend in a board meeting.

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For CFOAug 2025·9 min readRepublishing soon

The Private Equity Data Audit: What to Look For Pre-Acquisition

The four data-portfolio signals PE partners should price into a deal, and the three that destroy value post-close.

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For CEOMay 2026·6 min readOn-domain

Why Your Data Strategy Fails by Month Three (And What to Do Instead)

Most data strategies are obsolete by March. Here's the structural reason your initiative list drifts, and a shorter-cycle approach that keeps it on track.

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For CEOMay 2026·5 min readOn-domain

When AI Makes Your Data Problem Worse, Not Better

AI tools amplify what's already in your data infrastructure, including the problems. What to check before your next AI data initiative gets approved.

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For CEOApr 2026·5 min readOn-domain

The KPIs Most CEOs Use to Measure Their Data Team Are Wrong

Data utilization and ROI sound right but produce no actionable signal. Here's what to measure instead, and why it changes the budget conversation entirely.

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For CEOFeb 2026·10 min readOn-domain

Decision Architecture vs. Data Architecture: Why You're Solving the Wrong Problem

Companies invest millions in data architecture and get back dashboards nobody uses. The fix isn't more pipelines, it's mapping the decisions first.

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For CEODec 2025·6 min readRepublishing soon

Wabi-Sabi Data Strategy: Working with the Imperfection You Have

Waiting for clean data is the most expensive mistake a CEO can make. Here's how to find signal in the noise you already have.

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For CEODec 2025·8 min readRepublishing soon

Data Theater vs. Impact Operations: A Field Guide

How to spot, and dismantle, the dashboards, rituals, and 'data-driven' performances that produce activity but no decisions.

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For CEOOct 2025·6 min readRepublishing soon

The Strategy Stress-Test: 45 Minutes That Reveal a Year of Friction

What we look for in the first session, the four signals that predict whether your data portfolio will compound or decay.

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For CEOSept 2025·10 min readRepublishing soon

AI Investment Without Clearing Your FTE Debt First

Most AI initiatives die because they inherit the same friction the data team has been paying for years. Here's the order of operations.

Read on Cooking Data
For OpsMay 2026·6 min readOn-domain

Why Is My Data Team Always Busy But Nothing Improves?

Your data team is fully utilized but the roadmap isn't moving. Here's why, and the one question that reveals where the capacity is actually going.

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For OpsApr 2026·5 min readOn-domain

How to Decide Which Data Initiative to Build Next

Two filters that remove politics from data prioritization: how much business time does this save, and what does it add to the ongoing maintenance burden?

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For OpsApr 2026·5 min readOn-domain

Why Your Data Portfolio Keeps Getting More Expensive (And What to Do About It)

Every data product your team ships is still on the balance sheet. Here's why the maintenance cost compounds silently, and what to do about it.

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For OpsJan 2026·8 min readRepublishing soon

CDSI: Measuring Capacity Drain and the Shift From Build to Run

A practical scorecard for CEOs who want to measure how much of their data team's capacity is being drained by friction, and how much is shifting from new value to keeping the lights on.

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For OpsNov 2025·7 min readRepublishing soon

The Shadow Data Operation: Why Your Best People Run on Excel

When your official platform becomes a ghost town and Excel runs the business, the problem isn't the tools, it's the trust.

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For OpsSept 2025·12 min readRepublishing soon

The Three Layers of Impact Operations

A walkthrough of the methodology I use with growth-stage founders, Strategic Baseline, Portfolio Measurement, and the 3-5-7 Cycle, and why each layer exists.

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For OpsAug 2025·7 min readRepublishing soon

Data Team Productivity Metrics That Lie

Tickets closed, dashboards shipped, queries run, none of them measure what matters. Here's what does.

Read on Cooking Data