For CEOs

Why has our data spend changed so little?

Because nothing was stopped and nothing was measured first. New work gets funded on top of old work, and the before number was never set.

A portfolio only improves when adding something means removing something. Without that rule the cost grows and the picture stays blurry.

See the workshop

What should we stop paying for in data? Fixed fee, full refund if it is not useful.

What to look at first

01

No baseline

Without a before number, no initiative can show it changed anything.

02

Nothing ever stops

Old dashboards, pipelines and licences keep running because stopping has an owner and a cost.

03

Spend split across budgets

The data team, the tools and the business hours sit in different places, so nobody sees the total.

The longer version: Why your data portfolio keeps getting more expensive